Once the first impression is made, your church website is still responsible for the second, third, fourth, and fiftieth impressions.

People will poke around.

They’ll look at your What We Believe page. They’ll look at your Staff page. They’ll look to see if you have a ministry for children or youth. They’ll check out your small groups. They’ll try to find sermons to watch or listen to.

I went searching for a new church after moving across the country. One church’s website caught my attention because of the language it used to describe its mission and values. It resonated with me. And then I noticed they had a “Good Books” section, and that it featured many of my favorite authors and books. “These folks are kindred spirits,” I thought. It was confirmed when I visited, and it’s still being confirmed. Their website was accurate. ~ Faith Life Blog